E-Commerce Brand Design
Various collateral conceptualized and designed as creative team lead at Hyggelight - The Growing Candle. The minimal-waste-minded business turns plant pots into 100%-soy-wax candles. Wildflower seeds are embedded in the label wrapped around every Growing Candle, allowing you to grow flowers in your container once the wax is gone.
The brand persona was described as “whimsical, light, fun, and pun-loving”, so any material—written or designed by myself—was created with this in mind.
Candle illustrations and lettering: Lisa Quine